SmartEx
The SmartEx developed at Explora, is an innovative, flexible
and secure, smart card loyalty program to assist a wide range of different
businesses. Even organizations that have many low-value transactions every day
can record valuable information about the way customers behave and treat them
on an individual basis. SmartEx cards provide the program sponsors with
demographic and buying preference information of the cardholders. These cards
can not only just pay for the purchase, it also records information on the
customer's favorite foods, brands, and details like birthdays and
anniversaries. Customer when visits the store next time, shopper comes to know
about his/her purchase records through this card.
Based on the purchase he/she will be allotted certain points.
These points are accumulated in his/her account. When he/she accumulates
certain points shopper will give him/her certain discount or some gifts.
Emerging technological advances in a competitive marketplace are forcing
organizations to adopt techniques that attract large number of customers and
retain them at the same time, ensuring customer satisfaction, for a long time
success in business. Also it becomes imperative to have a solution that
automatically cuts down on human workload, time loss in repetitive procedures,
as well as increased efficiency and through put at the same time - SmartEx.
Features of SmartEx
At the point of sale: By swiping the loyalty card
through the point of sale device the system instantly recognizes top customers
and is able to personalize any specific rules or rewards.
Flexibility and Scalability: The real-time host allows
program-wide changes to be made efficiently at one central location.
Real time rewards: Merchants can instantly reward
customers based on criteria like purchase amounts, purchase history,
demographics and more.
Cost Effectiveness: Points-status printed directly on a
receipt eliminates the need for expensive statement costs. By allowing
customers to redeem their points instantly for on site merchandise, merchants
can reduce mailing and fulfillment costs.
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IdentiEx
Every year thousands of students visit the campus of different
universities at the different point in time for different purposes. For
availing the various facilities offered by universities, students have to make
different cards like library card for books, identity card for the college,
hostel ID card for residence, card for lodging, entry cards for different
departments and so on. One has to pass through cumbersome procedures of issuing
cards to take benefits of different facilities. The different authorities also
have to face a problem of identity and validity of the cardholders. Moreover
students have to preserve their personal as well as academic data like results
of his/her academic carrier, bio-data, hostel ID, college ID etc. throughout
their educational tenure and sometimes beyond that.
Here the idea is to provide a single card, which has a multi
purpose utility. It can be used as identification ID, library ID, hostel ID,
access and time attendance system as well as a personal database and so on.
IdentiEx handles student information securely in a single system with multi
usability, ID card that performs many different identification, access and
financial purposes. The IdentiEx come through as a single integrated network
environment for secure online access, physical access and cashless transactions
that provides convenience and safety to students and faculty for a superior
campus lifestyle. Smart Campus Card solution helps in protecting the
confidential data, while making it easily accessible to valid users at the same
time. The new ID system enables secure offline, stored-value purchases;
integrated banking features for stored value/debit/credit for off-campus
merchants; and card loading from student bank accounts.
Students, faculty and administrators will benefit from this
all inclusive solution utilizing one multi-application card for building
access, time and attendance, network security, secure sign-on, identification,
vending, meal plans, registration, digital certificates, sporting events and
network printing. It ensures data security and improved campus-wide access to
sensitive information, such as class schedules, exams dates and results,
events, registration information and medical records. The software also tracks,
records and processes all transactions, providing comprehensive management
information at the touch of a button.
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